01

Style Guide

Logo

Logo Full Black
Future State logo white
Logo Full White
Future State logo white

Typography

Starting the website with global typography is the easiest way to build a scalable website.

Fonts

Inter

Primary typeface

Roboto

Body
Headings - H1 to H6

We're Future State

We're Future State

Jumbo H1 / 80px / 1.3 EM

We're Future State

We're Future State

H1 / 60px / 1.3 EM

We're Future State

We're Future State

H2 / 50px / 1.3 EM

We're Future State

We're Future State

H3 / 40px / 1.3 EM

We're Future State

We're Future State

H4 / 30px / 1.3 EM
We're Future State
We're Future State
H5 / 20px / 1.3 EM
We're Future State
We're Future State
H6 / 16px / 1.3 EM
Paragraphs

I'll know it when i see it can you make it pop, nor make it sexy, yet I really like the colour but can you change it, make it pop we need more images of groups of people having non-specific types of fun, but the hair is just too polarising.

Small Paragraph/ 14px / 1.8 EM

I'll know it when i see it can you make it pop, nor make it sexy, yet I really like the colour but can you change it, make it pop we need more images of groups of people having non-specific types of fun, but the hair is just too polarising.

Global Paragraph/ 16px / 1.8 EM

I'll know it when i see it can you make it pop, nor make it sexy, yet I really like the colour but can you change it, make it pop we need more images of groups of people having non-specific types of fun, but the hair is just too polarising.

Big Paragraph/ 20px / 1.8 EM
Labels
This is some text inside of a div block.
Small Label/ 12px / 1.4 EM
This is some text inside of a div block.
Normal Label/ 14px / 1.6 EM
This is some text inside of a div block.
Normal Label/ 16px / 1.8 EM

Links - Normal, Caps & Nav

Go to Jazz it up a little
Normal Link/ 14px / 1.6 EM
Go to Jazz it up a little
Normal Link/ 14px / 1.6 EM
Go to Jazz it up a little
Nav Link/ 14px / 1.6 EM / 20px padding

Misc

Workflow ecosystem run it up the flag pole what the. How much bandwidth do you have meeting assassin window of opportunity can you champion this and programmatically five-year strategic plan.
Global Block QUote / 12px / 1.4 EM
  • I know you've made thirty iterations but can we go back to the first one
  • I know you've made thirty iterations but can we go back to the first one
  • I know you've made thirty iterations but can we go back to the first one

Rich Element - Testing how styles fit together

Can you rework to make the pizza look more delicious.

We exceed the clients' expectations make it sexy are you busy this weekend? I have a new project with a tight deadline thanks for taking the time to make the website, but i already made it in wix. I know you've made thirty iterations but can we go back to the first one that was the best version thats not what i saw in my head at all. We don't need a contract, do we can you make it look like this clipart i found for mmm, exactly like that, but different I need a website.

How much will it cost, so theres all this spanish text on my site. Just do what you think. I trust you can you rework to make the pizza look more delicious, but can you please change the color theme of the website to pink and purple? make the logo a bit smaller because the logo is too big can you link the icons to my social media accounts? oh and please put pictures of cats everywhere thanks for taking the time to make the website, but i already made it in wix.

Can you pimp this powerpoint, need more geometry patterns what is a hamburger menu or other agencies charge much lesser make it look like Apple, the target audience is makes and famles aged zero and up, yet make it pop this is just a 5 minutes job. Make it original the target audience is makes and famles aged zero and up, yet make it original, for can you make the logo bigger yes bigger bigger still the logo is too big nor can you make it look like this clipart i found I like it, but can the snow look a little warmer, so doing some work for us "pro bono" will really add to your portfolio i promise. Can you make the logo bigger yes bigger bigger still the logo is too big. We need to make the new version clean and sexy. I have printed it out, but the animated gif is not moving.

We try your eye, but can you change everything?. We don't need a backup, it never goes down! that's going to be a chunk of change or make it pop. Can you help me out? you will get a lot of free exposure doing this could you rotate the picture to show the other side of the room? can you make it stand out more? and we try your eye, but can you change everything? could you rotate the picture to show the other side of the room?

Could you solutionize that for me im not sure, try something else, or I want you to take it to the next level, nor use a kpop logo that's not a kpop logo! ugh but the target audience is makes and famles aged zero and up, so jazz it up a little.

  • Can you put "find us on facebook" by the facebook logo?
  • Can my website be in english? so can you make the blue bluer?
Designed by Flow Ninja
Future State logo white

Colors

There's nothing better than using global colors. Changing pink to pinker takes only 2 seconds now.

BRand / #4F37E5
Primary Text
White / #ffffff
Primary Text
LIGHT GREY / #EBECF0
Primary Text
Grey / #515159
Primary Text
DARK / #2C2C34
Primary Text

Iconography

Keeping icons consistent has never been easier. With a glance see if you really need to design a new icon.

Arrow pointing right.Outline of an arrow pointing to the  bottom left.Outlined arrow pointing to top right.

Photography

Using clean and consistent photography is the key to a professional looking brand. Image Source

People walking quickly in a city environment.Scenic forest view.
Future State logo white
Style Guide
Licencing
Support
Free Resources
Components
Logo emblem made of two overlapping squares.